Improve your data consumption
Data is everywhere, but real value comes from turning it into actionable insights.
My name is Bas Kamphuis, founder of Data Consume. I help organizations structure, analyze, and activate their data. This enables you to make smarter and faster decisions, completely friction-free. Together, we’ll make sure your team gets the most out of every datapoint.
Curious about how we can collaborate?
Success through data consumption
Making informed decisions is more critical than ever. The key to gaining a competitive edge lies in effectively utilizing your data.
To drive innovation, optimize operations, and achieve sustainable growth, companies must effectively consume data. This involves gathering, analyzing, and interpreting relevant information to make better decisions.
How I can support your company
Below, you’ll find key areas where I help businesses streamline, structure, and optimize their data consumption. Whether you need hands-on interim support, tailored on-site or remote training, or expertise for short-term projects, I adapt to the needs of your organization.
Explore the core services below to see how I can elevate your data operations.
Data Modelling
A scalable foundation is essential for reliable business reporting. Within your data warehouse, I design robust data models using structured frameworks like a snowflake schema. By transforming scattered source data into clean, high-performing tables, I ensure your analytics remain fast and friction-free.
Data Visualization
Raw data only delivers value when it is easy to understand. I design intuitive dashboards using tools like Power BI or Tableau to bring your metrics to life. This instantly reveals hidden trends, allowing your teams to make faster, smarter decisions based on visual facts.
Database Marketing
Marketing relies on reaching the right audience with the right message. By combining behavioral patterns and customer attributes, I enable you to execute highly targeted campaigns that maximize response rates and drive customer value.
Tag Management
Accurate insights always start with a flawless data collection setup. Whether you need a standard setup or a privacy-compliant Server-side solution, I configure tools like Google Tag Manager or Tealium to secure your data flows. Your tracking scripts deploy safely, efficiently, and in full compliance with global regulations.
Digital Analytics
Stop guessing what your users want and start tracking their actual behavior. I specialize in implementing and optimizing platforms like Google Analytics or Adobe Analytics to capture every digital interaction. By translating this clickstream data into clear patterns, you gain a deep understanding of your online performance..
Campaign Automation
Modern marketing requires speed, agility, and automated precision. At Data Consume, I set up dynamic workflows that activate your customer data directly by maximizing the value of your existing CDP (like Selligent). I can also build a custom, code-driven composable CDP on your data platform, feeding your execution tools with real-time data straight from your central source of truth.
Companies I’ve worked with
>10
years of experience
∞
rows of data crunched
Get more out of your data for smarter decisions
Whether you’re looking to collaborate, want to bounce around some ideas, or simply have a quick question.. Let’s get in touch.
Drop your details below and I’ll get back to you soon!
English 
Dutch